Recruiting CRM and ATS have become useful tools for recruiting professionals. One solution may not be enough for some recruiting teams. It’s perfectly normal to use only one solution, but if you don’t use an ATS and a CRM together, you could miss out on some fantastic benefits.
Use an ATS in conjunction with a Recruitment CRM
All touchpoints with the talent present the chance to establish a relationship with them, even at the top of the funnel, before prospects apply. Having a strong network at that point in the game allows you to increase your talent pool with active and passive talent. In the end, building those relationships with applicants in customer relationship management (CRM) leads to more applicants in your applicant tracking system (ATS).
ATS is important to Gem, which is why they integrate with most of the major ones. In addition, they keep track of passive talent and build relationships. See how their CRM tool can help you source and win the best talent.
Develop a CRM implementation plan
CRM implementation involves being prepared both for yourself and your team at every stage. You should ensure you have enough data backups before launching your CRM implementation. Be sure to make hard copies of all software specifications, customizations, and required data, as well as copies in the cloud, as this will prevent important information from being lost.
In addition to developing a timeline and budget for CRM implementation, you need to develop a plan. A set timeline will enable you to schedule various training sessions across your staff so that everyone is prepared. Ensure staff isn’t overwhelmed by new technology by implementing it in stages. This approach can help reduce employee errors and shorten learning curves for those who require more time for preparation.
A CRM differs from an ATS
After ATS, let’s explore customer relationship management, short for CRM. Software like this focuses on relationships between businesses and their customers. An ATS is hard to compare with it in terms of operations. When it comes to the specifics, what does a CRM do?
Among its uses is storing information about prospective and current customers, such as company name, contact information, sales history, etc. You can use a CRM to track when to contact customers and leads so you can nurture those relationships. As a staffing solution, CRMs can be useful to recruiters looking to maintain a pool of qualified candidates.
Management of Talent Pools
By overcoming legacy systems, modern CRMs can enable the management of talent pools.
The best CRMs help staffing firms maintain high engagement by providing a digital home for their relationships with candidates. Therefore, recruiters will be able to pre-qualify candidates before a job order arrives, and stay ahead of the competition.
The volume of activities recruiters perform on a daily basis continues to increase, which is why leading CRMs are now using machine learning (AI) to suggest candidates based on specific criteria.
Furthermore, recruiters have the option of bulk communicating with entire pools of talent in lightning-fast time, with pre-prepared message templates.
Clients and open jobs
Business development is also in the pipeline. It is also referred to as the client pipeline, which implies that it contrasts with the candidate pipeline.
A pipeline can literally be considered a business development process, which is standard across any industry. There are times when the goal is to secure investors, sell products, or win work.
The purpose of this strategy is to generate open positions that can be filled by your recruiters, who eventually become employees of the client. There is no point in having both pipelines if they aren’t functioning and the open jobs stop flowing, which is why they must be kept healthy.
Customer relationship management (CRM) is almost always used to track open positions, communications with clients, and all client need in one place.
Get a good first impression
Companies have been focusing on modernizing rapidly since the onset of the pandemic.
Having to move a great deal of business and operations online, companies have been accelerating their transformation plans, causing an uptick in the demand for workers with digital skills.
The sweeping resignation trend coupled with digital transformation has intensified the grab for talent, and job seekers can now dictate terms like never before.
On the recruitment front, the roles have reversed for some.
Making a good first impression depends entirely on the interviewee – previously, employers held the power in interviewing.
Process management and workflow
Great candidates can be found by recruiters everywhere in our hyperconnected world. With mobile extensions to cloud-based CRMs, recruiters can keep track of hiring needs from anywhere. The candidate may be an excellent fit for a position a colleague is seeking.
It makes life easier for all parties involved if candidates can be filed by industry or company size, and then routed to the recruiter for that account. With CRM, high-volume tasks can be automated without having to be handled manually.
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