Since the industrial revolution in the 18th and 19th centuries, marketing has been considered an integral part of any business operations. It significantly helps business owners promote their brand to patrons, allowing them to attract prospects and convert them into regular customers. And since the concept of marketing started, countless innovations have been in the industry, all of which provide limitless opportunities for businesses when publicizing their services.
For years, traditional media outlets, such as television, radio, and newspapers, have become a leading platform for placing advertisements. But in the past decade, the rise of the digital space has given enterprises an improved avenue that they can use to engage with the public.
The increased social media consumption enabled brands to build content that can improve their visibility on social media platforms. The use of visual materials became a go-to for countless firms, mainly because of its ability to entice people to check their brands. Partnering with a white label graphic designer reseller allowed organizations to make impactful materials they could use on their pages.
But apart from getting the help of a graphic design white label provider, another leading digital marketing widely used nowadays is search engine optimization (SEO). Implementing effective SEO campaigns can improve a website’s ranking on search engines, especially Google. This will allow them to rank higher over competitors whenever customers search for a product or service.
And along with continual innovations in technology, the industry saw various SEO trends emerge in recent years. One of these is local SEO which allows companies to engage with customers in their target market area. At least 97% of consumers use search engines to find local businesses, so companies need to optimize their web pages for local search. Local SEO can help tailor the website for consumers in certain areas, ensuring that the enterprise will not miss out on potential clients in a region.
To learn more about the top SEO trends in 2022, check this infographic provided by Digital Marketing Philippines.
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