And when the lights came on, all eyes were glued to their mobile phones. It’s a scene I witness every day during the metro train commute to work. People are so busy they get most of their work done through a mobile app. And if your business app isn’t easy to use, I wonder if the user might pardon you.
What is really the psychology behind mobile users? It’s not tricky at all. They just want things to be simple and easy. A smart programmer would develop mobile apps with an intuitive design, usable and great performance. How did you think Uber became everyone’s choice of app – people can pick a cab to reach their destination without any hassle.
Mobiles have become part of our daily life. Mobile applications are used every day for communication, to keep things organised, to reach some place and entertainment. With the advent of latest technologies like Artificial Intelligence and Machine Learning infused into , mobile apps are seen as a lucrative platform for business. Smartphones have become the remote control of our lives.
As a business owner or software developer, you would want to know the latest mobile application development trends that shape the future.
Intelligent mobile features by AI
Everyone likes to use an app that is innovative, feature-rich and performs well. Artificial Intelligence technology is packed with goods to meet the high expectations of the users.
Both the tech giants Apple and Google provide AI functionality for the mobile developers. Apple offers an AI platform called Core ML to leverage artificial intelligence capabilities to develop intelligent mobile apps. Google has developed an AI product called Duplex, which automatically makes calls to make appointments using artificial Intelligence.
Few applications of AI:
- Face detection
- Speech recognition
- Image recognition
- Predictive analytics
AI makes your mobile apps smarter with improved performance. In real use, you might have come across Netflix making movie recommendations based on the user’s movie preferences.
5G synonym to Performance
Speed is one issue that can turn off a mobile user easily. People have a short attention span nowadays, and if the apps don’t load quick enough, users move away from them.
5G is a big advancement in telecommunications and a boon for the mobile community. With 5G, the connection is much faster towards resources and more efficient. Since the latency rate is pretty low, it allows the use of complex technologies like AI, ML or Augmented Reality without affecting performance.
Mobile Commerce – make money
Businesses are always looking for ways to generate sales revenue. It’s a plain truth that business cannot survive without enough sales.
Amazon is a good example of taking full advantage of mobile commerce. If you want to reap sales through mobile commerce, you need to provide a great shopping experience, much like Amazon. Understand your consumer behaviour patterns and develop apps that resonate with users to sell your products online.
User Experience – the secret to attract users
Google Wave, MySpace and Foursquare are few apps that failed miserably due to poor user experience. On the other hand, the success of companies like Uber, GPay, Facebook or Gmail rely on providing a good User Experience. wisely keep it simple, easy to use and intuitive, and the success of an app follows.
Great importance is given to the User Experience factor as it is a true game changer for mobile apps.
In conclusion, we like to cite a lesson from ecommerce giant Amazon, how it became a number one company by focusing on customers in the middle of all their activities. Likewise, mobile developers ought to keep users in mind during mobile application development.
These latest mobile application development trends will help app developers to build better apps with UX, usability, performance and reliability features. Turn your customers into patrons by leveraging the technology edge in your mobile apps.
We hope this article helped in giving insights to develop a modern business app. Colan Infotech (mobile application development company) serves businesses over a decade in providing mobile application development that customers find irresistible.
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