Are you looking to use Linkedin for marketing or use Instagram for more sales? You can use either of them for your brand but before you do, know the tactics that work.
So, we will give you all information you need for better marketing on these two massive platforms. We will talk about improving your profile, creating a LinkedIn page, and growing your following. We will also talk about profile optimization, creating groups, joining groups, and much more.
On the other hand, we will talk about hashtags, influencer marketing, and giveaways. We will also try to explore user-generated content and the quality of content.
Linkedin Marketing
Do you know what LinkedIn demographics are and how do they matter for your marketing? Well, you should know that it can work well if you want to target an American audience.
You can use it to reach people between 26 to 56 more effectively. What else? Well, you can use it to reach both male and female audiences. So, what is your professional status, and how do you sell it on LinkedIn?
There are some tips that we will give you to solve this problem.
To choose your target audience for your ad campaigns on LinkedIn, you can import a massive list of email addresses and/or company names. If your target group is less than you had anticipated, you may also enlarge these lists with lookalike audiences (accessible in every social media advertisements manager). Fun fact: Although you can upload email lists to all platforms, only LinkedIn allows you to upload company lists.
Why is this important? Uploads of company lists provide you the chance to reach a wider audience. You can now contact all engineers at XYZ Inc. rather than just engineer John Doe. Teams in sales and marketing can expand swiftly thanks to this functionality.
Linkedin Groups
There are several ways Linkedin is different from Instagram, and it shows in many parts. One of these ways is that the platform has groups, unlike the photo-sharing application.
So, you can use these groups to share your content and create your thought leadership. At the same time, you can use these groups to know about your audience and generate ideas for content.
The best methods to use these groups are to find the right people and engage with them. At the same time, you should ensure that you post as an individual and not a company.
LinkedIn Funnel
Linkedin Pages
Linked pages may look similar to Instagram pages in content, but they are different. Here, you have to offer content as a company while Instagram pages work with hashtags.
So, what you find on a Linkedin page is determined by the company employees. At the same time, Instagram pages are created by anyone who uses the hashtag for that.
So, how should you use pages for the purpose? Well, you can try using the following methods for better marketing for your page:
- Try to share the latest news about your company.
- You should build a community with the right type of content.
- Job postings are a great way to attract the right employees.
- At the same time, you can keep a consistent brand image on the page.
Video Tactics
There are several ways you can use videos on Linkedin, for instance, profile videos and updates. You can use LinkedIn videos like webinars and long-form content. At the same time, using short-form content is a great idea as well.
You can use type hashtags in your LinkedIn and get results for reach. Hashtags allow you to reach the people who follow the hashtags you use. So, if someone follows a certain hashtag, you can use them to reach them effectively.
So, you should find out the hashtags that your target audience uses most. It will help them have better marketing for your content creation and bring more results.
Instagram Tactics
The Instagram content marketing strategy would always be different and help in other ways. You can try using some following tactics to make a great strategy.
Profile Optimisation
You should have a business profile for your marketing on Instagram and use a link in the bio. Try to use great images as profile pictures that would work well. Use a tool like Instagram Profile viewer to see what your competitors are doing.
At the same time, you should try to A/B test your Instagram bio to find the best one out.
Influencer Marketing
The use of influencer marketing is helpful for all kinds of brands. So, you can use this type of marketing to reach new audiences that follow your influencer.
There are several ways, including subscribing to their blogs, sharing their posts, and responding to them.
Giveaways
The use of giveaways can help you have more engagement for your content. You can try getting more people to like your content to help you reach new audiences.
For this purpose, you can try using contests that people would love to be a part of. For instance, you can ask audiences to like, share or tag to get the giveaway. This methodology works for all levels of brands, and people love participating in such giveaways.
You can also try to promote such contests with the option of user-generated content. All you have to do is ask your audience to share their content with you. Then, at the end of the contests, you can announce a winner or maybe more than one winner.
Such contests would also allow you to get a lot of content sharing on your business profile.
Stories and Highlights
The use of stories and highlights keeps a good presence on the platform. If you want to make your content worth more, you can try to buy Instagram views for your content. At the same time, these two features are amazing to bring more results and make a better presence.
You can use these features to use multiple content types and get different results. It also allows you to grow an audience easily. The use of this feature allows you to try location tags.
Final Thoughts
We talked about the top methods to use Instagram and LinkedIn for marketing. In other words, we talked about the marketing strategies that suit these two platforms. You can try using Linkedin videos, groups, pages, and hashtags for more reach.
On the other hand, there are different tactics for Instagram’s reach and marketing. You can use stories, highlights, and profile optimization for Instagram. The use of giveaways and influencer marketing can also help.
You can try using Instagram for your brands, while Linkedin works well too. These two platforms have some in common, while there are many differences you can find. So, try using these platforms for your brand and bring out the most exact results you need.
These benefits can help your marketing grow, and you bring more solutions to your marketing.
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