You see, a fully decorated van, give it a glimpse and the image is stuck in your head for a long time. That’s what a mobile van roadshow does. It leaves an impression of the brand.
Brand value is the perceived worth of your brand. It’s the monetary value of your brand if you were to sell it. To be very precise, a brand’s value decides if a customer would choose it over alternatives.
It is a very powerful competitive advantage when people feel that a brand is distinct and aligns with their values. In the easiest language, it is a financial measure of your brand’s worth.
Your Brand value is above the products or services you sell; moreover, it is the main center of your business. Reasons for having strong brand value :
- The value of a brand has a direct impact on Short run and Long run flow of profits that it can generate, a good and trustworthy brand would be able to retain its existing customers and could also generate new customers.
- Businesses with a positive brand value can create some long-term business associations, showcasing the popularity of their products and services.
- A positive brand value helps in getting and maintaining customer loyalty as well. In a time when competition is at its peak and each business is trying to grab the best opportunity, a brand’s value will be the most important tool.
BENEFITS OF BUILDING A STRONG BRAND IDENTITY
Increases Brand Recognition:
People often recognize the brands they usually see on a daily basis, if not daily basis then sometimes advertising leaves a very everlasting impression on them that even if they don’t relate to it, they’ll still remember.
For instance, even if you don’t drink coffee but you’ll still be able to recognize Starbucks coffee, why? Because Starbucks‘ brand value is so strong that even if people hate coffee they can recognize it.
Improves Customer Loyalty to Your Brand:
“Loyal customers tend to be repeat customers, too.”
Strong branding helps in retaining loyal customers, it often helps in creating a positive image of the brand
Positive Word of Mouth Marketing:
See when you run a business you should always keep one thing in mind, If people buy your product and they are satisfied, they’ll always refer it to someone else.
But if the entire experience ended up being a bad one and the customer was not at all happy, bad words will surface faster than the fire burning the forest. So if a business has to protect its brand and create brand value, extensive care should be taken while dealing with the customers.
Credibility and Trust:
A brand value does not just make the product more memorable; it makes the brand more authoritative in the market. A brand that establishes a good face, and maintains that face consistently over time, develops more reliability and character among its customers and an edge over competitors.
Differentiation:
The brand identity plays a key role in making a brand stand out from the rest of the competition. By creating a consistent, cohesive presentation strategy, by putting it into action a business is able to create a very strong brand value which makes the ultimate consumer choose it over other available options.
What do we mean when we say Mobile Van Roadshow?
Roadshow advertising is a means of communication with the users of the product and services with specifically designed vehicles for outdoor advertising purposes. These specially designed vans move in and around cities, towns, parks, etc.
Usually around places that have high crowd capacity. In today’s time when almost every field has an extreme level of competition, drafting new ways to take the lead is important.
In times like these, it’s a necessity for businesses to go out of their way and fetch new ideas to grab a lead in the market. By opting for mobile van advertising, brands are making the advertisement a part of their normal routine, not an encroachment.
Mobile vans with large hoardings are capable of garnering the attention of locals and conveying the brand message in a very profound and impressive way.
These days even very well known brands are taking full advantage of this method of advertising, often targeting a diverge group of customers at dynamic places garnering their attention towards their new offerings and services that they put together.
WAYS OF PROMOTION THROUGH MOBILE VAN ROADSHOW
DELIVERY VANS
One of the most common practices these days is using a business’s delivery vans as promotional tools. Usually, creative hoardings are placed around the mobile van, it’s usually done creatively so that the brand’s message could be easily delivered.
LED DIGITAL ADVERTISING
The current trend in LED van roadshows is using led digital billboards and using them to display ads, music, matches, or even some other kind of gig. Led digital billboards are an efficient way to attract customers and their attention to products and services. Often event management companies offer their services in this regard.
LED digital billboards are an efficient way to attract customers and their attention to products and services. Often event management companies offer their services in this regard.
HOW DOES MOBILE VAN ROADSHOW HELP IN INCREASING THE BRAND VALUE
- Mobile van roadshows are a very subtle way to impact customers’ daily lives, unlike the regular media like tv and radio, they are impactful in getting the attention of the crowd, more attention means an increase in the demand which ultimately leads to more recognition.
- Communication is a very important parameter in amplifying a brand’s value, that’s exactly what mobile van road shows do, they communicate the “brand”.
- Large hoardings are more than effective to get the message across. They are hard to ignore, it helps with more promotion of the brand which eventually leads to increased brand awareness.
- Mobile van road shows give an advantage of broad advertising with long term exposure, along with that it is a very cost effective way, a small amount of investment is able to deliver a message to a high number of people helping the business raise their brand value.
- Mobile van roadshows provide the brand with a very broad coverage with extra benefit of long exposure. This would automatically increase the perceived value of the goods and services that the brand is offering, creating a very dynamic demand.
To sum the whole thing up, it is evident to say
Mobile van roadshows are an effective and subtle way to get the brand’s message across the broad number of customers resulting in mass coverage and greater visibility. On point and customized as well as a fully strategized mobile van roadshows are more beneficial for the company in increasing and amplifying its brand value.
While planning to do a roadshow, it is best advised to get an event management company onboard, for instance, Chandigarh based Cynor Media provides their services in this regard and that too at very minimal cost. Roadshows if organized in a proper way can fetch unlimited number of benefits to the company which would directly help in increasing the ultimate brand value and in todays time if any company wants to take an edge in the competitive world they should step up their strategy game and take the brand to new heights.
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