The 21st century is about evolutions, discovery, and making an impossible turn into the possible. Animations are a new addition to the video world. Today there are various companies offering video animation services in USA. These companies not only design but also provides custom video animation services. People seem to like animated videos more than ordinary videos. These animated videos are of two types, 2D and 3D video animation. But why do people use video animations? Animated videos have computer-generated effects integrated with advanced graphics and motion effects. All the hype about the video animation is true because of the audience’s inclination toward it and its aesthetics.
What is an animated video?
There are many times you might come across an animated video. Animated movies are also typical in Disney and children’s stories. Such animated characters are used in explainer videos, corporate videos, advertisements, and commercials. An animated video is an eye-catching video used to deliver the message most effectively. These videos include illustrations and high-end graphic knowledge that helps viewers understand the message more clearly.
Movies and TV shows like Snow White, Lion King, and Tom n Jerry are the product of high-end 3D video animations. Animated videos help people understand the intent more efficiently and communicate better. Additionally, It builds a visual connection that allows you to make your point clear. A video is usually animated at Adobe After Effect or many other tools available for the animation job. You can also contact a design agency that provides video animation services in USA.
What is 2D animation?
The best way to understand 2D animation is the whiteboard animation services. The animations used in the whiteboard are 2D. On the contrary, the most famous and all-time favorite tv shows, ‘Tom n Jerry,’ ‘Sponge bob,’ etc., have 2D characters. 2D animations are designed on a flat plane with only an object’s height and width.
2D animation is a collection of individual drawings combined into one and overlapped to such a continuity. These animations are designed at Adobe After Effects, Adobe Photoshop, Encore, etc. When selecting 2D animations as your message conveyance medium, you must pick an excellent designer and an exceptional storyteller. Only a good storyteller can deliver the exact intent to your clients.
What is 3D animation?
3D animation is a process of making three-dimensional objects and characters move in a video. These characters are designers professionally with intensive details. animators make these objects and characters move on computerized software and add visual effects to them. These animations are mostly used in video games that require high-definition graphics. 3D animations are the most perfectly done t an organization with a professional team that aces at sufficing you with video animation services in the USA.
The major reason why people are so much into 3D video animations is that the entertainment industry particularly tv shows, gaming, and movies is widely using it. Movies like frozen used 3D animations to add the frozen textures and VFX. Marketing purposes like Ad campaigns and commercials are designed using 3D animations. People show interest in 3D animations because it enhances user engagement exponentially. 3D animations are also the most effective way to communicate efficiently. Additionally, it makes branding easier; your audience would come across your brand, its aim, mission, and vision through just one animated video which attractive designs.
2D vs. 3D animations
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Dimensions:
2D animations start with two-dimensional characters and objects, i.e., the things only have a height (Y-axis) and width (X-axis). While the 3D characters and objects include height (Y-axis), width (X-axis), and also depth (Z-axis).
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Visual effects:
2D animations are more like cartoons and are less realistic in feel as compared to 3D characters and objects. The 3D character leaves a lasting and supernatural effect because it has texture and lighting effects that cast shadows.
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Purpose:
2D animations mainly work to emphasize frames, while 3D animations show movement through design. Both the animations are used to attract more audience, influence, and deliver the message most effectively.
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Popular Examples:
2D has marked the giant screens through The Simpsons, Snow White, etc., while 3D showed up its magic in Transformers, The Incredibles, and Toy Story
Where are animated videos used?
Nowadays, every single video includes animations. Since most of the popular videos we see are from Disney, as they are the favorite ones, Walt Disney has something to say about animations and their impact on people.
“Animation can explain whatever the mind of man can conceive.” ~ Walt Disney.
Animated videos are for various purposes like gaming, movie making, marketing, filming, representing nonexisting designs like Architecture, Prototyping, and tv shows. Professionals and experienced graphic designers add and design These special effects in videos and each of the elements who know how to pour life into a design. You may find it difficult to understand but these animations are an exponential boost to your brand. It is an eye-catching phenomenon that attracts people to a design. These 3D and 2D animations are most common in mobile applications, NFTs, and modern-designed websites.
How to make 3D animations?
Since 3D motion graphics and 3D video animations are the talks of the town, let’s dive into how it is done. There are several steps in the 3D animation process. The procedure is usually followed at a reputed design agency where a team of experienced designers and animators work collectively. Such people are truly creative and have the best vision to deliver the right intent in the right way. Following are the basic steps of animating a video in 3D.
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Conceptualizing
Deliver the content and message you want to deliver to the audience through your animated video. make sure to have an inspiration for the designer to relate with your thoughts and ideas.
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Storyboard
Determining a storyboard to decide the flow of the video. However, It helps the designer to design in a progressive way that links one to another.
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3D Modeling
Construct 3D characters, scenes, and objects to support your 3D animated video. This part includes extensive design.
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Textures
Add textures to the layout. This includes lighting, shadows, and the roughness or smoothness of a surface. For example the texture of tree, grass or skin is adds here.
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Mechanics
To proceed to animations, all the characters are marked with movable dimensions or where mechanics can take place. The movable body parts, the skin of the character adds motions here.
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Animations
The bits and pieces on the storyboard connect through adding animations. This is where each object is moved and given life.
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Rendering
Here the majority of motion graphics take place. This step includes motion blurring and motion succession to the video.
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Visual Effects
VFX caters to the details in the video. The VFX balances all the colors and shades. All the bits should have the same color intensity, or it might cause a glitch.
Do you know, there is something in the movie ‘Avatar’ that is strongly related to motion graphics and animations? Look what Steven Spielberg has to say about it.
“I believe in 3D for certain kinds of films. I certainly believe that using 3D for all things in animation has such clarity and depth of focus. It worked great with ‘Avatar’ because 70% of that film is animated” ~ Steven Spielberg.
In a nutshell:
The most important part of videography is 3D and 2D animations. these animations are making brands better and bigger every day. Mobile app companies are using them to develop games and the entertainment industry requires 3D and 2D animations to entertain people with exceptional tv shows and movies.
Have you noticed? some of the most famous and our favorite cartoons and movies include 3D and 2D animations. Get your brand video animation services and influence more audiences towards your brand.
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