If you’re an app owner, then you’re always looking for ways to drive more downloads of your app. And if you’re not an app owner, you’re probably wondering how apps become popular in the first place. It’s crucial that you drive targeted and organic traffic to your app if you want it to be successful.

For all this, app store optimization can come to the rescue.

 

Before we dive into the best ways to drive more organic downloads to your app, let’s first understand why it’s important to have more organic downloads.

Why is it important to have more organic downloads to the app?

There are a number of reasons why it’s important to have more organic downloads. For one, organic downloads are usually high quality and more engaged.

This is because users who organically discover your app are typically more interested in its content and features. In contrast, users who are simply prompted to download an app (such as through an ad) are less likely to actually use it.

 

Additionally, organic downloads can help to improve your app’s ranking on app store charts. This is because the algorithm that determines rankings takes into account factors such as the number of downloads, engagement, and reviews.

In other words, the more organic downloads you have, the higher your app will rank on the app store charts. This, in turn, will lead to even more organic downloads as users are more likely to discover your app when it’s ranked higher.

So, now that we know why it’s important to have more organic downloads, let’s take a look at some of the best ways to drive them:

Optimize your app store listing:

Your app store listing is one of the most important factors in driving organic downloads. This is because it’s the first thing that users see when they search for your app on the app store.

Make sure that your app name is catchy and easy to remember. Your app icon should be unique and eye-catching. And most importantly, your app description should be clear, concise, and persuasive.

 

Including keyword-rich titles and descriptions will help your app store listing to rank higher in search results. This, in turn, will lead to more organic downloads as users are more likely to discover your app when it’s ranked higher.

Create a compelling video:

Another great way to drive more organic downloads to your app is to create a compelling video.

A well-made video can be extremely effective in showcasing your app’s features and benefits. Make sure that your video is creative, informative, and engaging.

 

Including a link to your app store listing in the description of your video will also help to drive more traffic to your listing. This, in turn, will lead to more organic downloads.

Get featured on app review sites:

Getting your app featured on popular app review sites is another great way to drive more organic traffic to your listing.

This is because these sites typically have a large audience of tech-savvy users who are interested in discovering new and innovative apps.

Including a link to your app store listing in your review will also help to drive more traffic to your listing. This, in turn, will lead to more organic downloads.

Promote your app on social media:

Social media is a great way to reach out to potential users and promote your app. Make sure to post interesting and engaging content that will pique users’ interest.

Use hashtags and other keywords to help your posts reach a larger audience. Including a link to your app store listing in your social media posts will also help to drive more traffic to your listing. This, in turn, will lead to more organic downloads.

Create a landing page:

Creating a landing page for your app is another great way to drive more organic traffic. A well-designed landing page can be extremely effective in showcasing your app’s features and benefits. Make sure to include a strong call-to-action so that users are encouraged to download your app.

 

Including a link to your app store listing on your landing page will also help to drive more traffic to your listing. This, in turn, will lead to more organic downloads. Once the landing page is ready, don’t forget the SEO as it will define how well your landing page ranks on Google and other search engines.

Follow all the on-page SEO tips to improve your ranking as it will help you get more organic downloads. Moreover, you can also run ad campaigns on the landing page so that people can learn more about the app and it will boost the downloads.

Wrapping up!

As you can see, there are a number of different ways that you can drive more organic downloads to your app. By following the tips above, you can help to ensure that your app is discovered by more users and ranked higher in the app store charts.

This, in turn, will lead to even more organic downloads and help you to achieve success with your app.