Suppose you’re a WordPress site owner that accepts public registration, such as a membership site or an online store. In that case, your WordPress site will have to send multiple transactional emails daily to your users. However, the WordPress PHP mail function cannot support this bulk email transaction. This default system isn’t explicitly programmed to perform this operation. Significantly, most hosting service providers disable this option for security purposes. This is the reason why you need to adapt to an SMTP email service. It can improve the deliverability of emails overnight. Otherwise, most of your emails will be stored in the spam section of your target audience. This article sheds light on the 5 best WordPress SMTP plugins that are skyrocketing in the market segment in 2022.
What is SMTP?
The Simple Mail Transfer Protocol (SMTP) is an email transitioning protocol that is used to send and receive emails. Once you send an email, the SMTP server segments it into multiple parts and helps users move it from your email client to the email client of the recipient. This protocol consists of two things simultaneously: an SMTP plugin and an SMTP server.
Let’s dive into discussing the best WordPress SMTP plugins in 2022:
1) Post SMTP
Post SMTP is a high-end WP Mail SMTP plugin that helps users with the seamless delivery of their emails generated by their WordPress website. Post SMTP is the first and foremost plugin that supports the latest security metrics. Using OAuth 2.0, there is no need to store your email password in the WordPress database where it may be found.
This plugin lets you connect to any SMTP server and also consists of an easy-to-install setup wizard that simplifies the entire process, from installation to delivery of emails.
2) Easy WP SMTP
Easy WP SMTP is one of the popular WordPress SMTP solutions for the WordPress platform. It is an open-source tool with a simple settings section for configuring SMTP on your website. With Easy WP SMTP, you can set up SMTP on your website fairly and quickly. However, it does not have a setup wizard to connect with famous email services such as WP Mail SMTP and more.
Once you can connect your Gmail, Hotmail, and Yahoo account with Easy WP SMTP, it does not directly support integrations with comprehensive mailing tools such as SendGrid and SendLyaer. You’ll be required to find details such as SMTP host and port number for your specific SMTP mailer, in particular, to connect with Easy WP SMTP, which can be a bit devastating for beginners. So, Easy WP SMTP is usually good for people who want an easy way to manually set up a connection through their hosting service provider’s SMTP server instead of third-party mailers.
3) Gmail SMTP
Gmail SMTP is a plugin developed to integrate your WordPress site with Gmail as your SMTP server. If you want to use your Gmail account to send emails via WordPress, then Gmail SMTP is a well-suited option. The foremost aspect of Gmail SMTP is that it uses OAuth 2.0 instead of a username and password combination as the login method. It is more advanced and secure than conventional login methods.
The drawback is that setting up and integrating is also a bit complicated. It also ranges from basic authorization and email testing. Gmail SMTP doesn’t provide any additional information at all. For example, there aren’t any email analytics, open and clickthrough tracking patterns, or email logs. For such reasons, Gmail SMTP is far from the ideal SMTP plugin with very restricted functionality. But it does get the job done if you only want to send WordPress emails via your Gmail account.
4) SMTP Mailer
SMTP Mailer is the simplest WordPress SMTP plugin. It helps the user to configure an SMTP mail server and bifurcates the PHP mail to induce better and more intuitive deliverability of emails. However, the SMTP mailer doesn’t offer native support for third-party mailer services such as SendGrid, Amazon SES, Sendinblue, and others.
If you want to integrate it with any SMTP mailer, it helps you set up the integration manually via SMTP hostname and your SMTP account credentials registered with the mailing plugin.
5) WP Mail SMTP
WP Mail SMTP is an open-source SMTP plugin for the WordPress platform. It helps the user reconfigure their website’s wp_mail() function to use SMTP rather than PHP mail to fix all the WordPress-related email deliverability problems.
This plugin is easy to connect to top email service providers in the business world, such as Sendinblue, SendLayer, SparkPost, Postmark, Amazon SES, and more.
Final Verdict
Sending an email is not merely about sending text messages. You can send all sorts of data via this medium. Email marketing is a seamless, fast, cheap, and easy method to establish instant communication with customers and users. Likewise, if you only need a limited number of users, you don’t need any additional WordPress plugins. But if you aim to leverage users’ capacity, acquire new members, or start your online store, Hence, you can pick up any suitable plugin for your business as mentioned in the above list.
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