For a growing company, relying on mere SEO services is not enough to get the desired website ranking. It demands something more than that. It is imperative for you to understand the relevance and new tips regarding search engine optimization techniques.
You can learn from the experts, especially the ones who recently attended the Local SEO experts virtual event. Hosted by the Local University, the event witnessed the presence of top-tier SEO professionals, digital marketers, and other innovators.
The event marked the widespread discussions on top tips regarding marketing, everything from fake reviews, to SEO forecasting. As an enterprise investing in end-to-end SEO packages, it is essential for you to learn something from such global events.
In this blog, we let you know the key takeaways from the SEO event and tips shared by respective speakers. It will help you enhance your search engine marketing strategy in collaboration with the SEO service provider in India or anywhere else.
So, without any further adieu, let’s get started on the same.
1. Write for Customers First, and Then Focus on Google
One of the experts at the event had the opinion that “if you just write the content for the Google and not for the users, then you will be knocked off your top rankings”. It describes the fact of focussing more on customer-centric content creation.
Instead of just adding top keywords in the content, do the following the additional approach as well.
* Include the top identifying terms of the users in your content. Do make a list of the most searched terms that users search the most and include the same in your different content types.
* Do create a proper FAQs section on every webpage you create for the website. For the betterment of SEO, FAQs help alleviate the ranking by answering relevant questions of users.
* Identify your business USP and include the same in your content. If you are not aware of the USP, speak to your customers and identify the same.
2. If you Dispute 1 Negative Review, it is Equivalent to 11 Positive Reviews
Just having reviews on your website or even on Google is not just enough. It is essential to have more positive reviews than negative ones. There is no point in disputing the illegitimate reviews and wasting your time on the same.
Do not get into the usual practice of creating fake reviews just because your boss said so in the meeting. Work with the Google product expert to generate more positive reviews and create legitimacy on the site.
3. Stay on the Strategic Path with Spam Fighting Efforts
Creating spam business listings is not always fruitful. It may hit your brand back some time or the other. The percentage of fake business listings is increasing rapidly. Most fake listings belong to the service-based industry to showcase positive aspects from the user’s side.
It’s time to reconsider the spam listings you have created and remove the same. It will not provide you with substantial results in the long run. Instead, it will harm your brand to an optimum extent.
4. Work Smartly on Google Data Studio
Do not get into the usual practice of manually finding keywords and analyzing the data. Make the best use of Google Data Studio to get the readymade list of SEO reports and keywords for the local and global clients.
Rely on the Google Data Studios to quickly prioritize keywords and find new ways of utilizing the same. Connect the GDS with several integrations like search console, BigQuery, Google Analytics, Google Sheets, and more.
You can further connect SEO-related tools like Ahrefs, DeepCrawl, SEMRush, and more with the GDS itself.
5. Follow the Trend of Buy Only from Brands that Customers Trust
Make the best use of the trust factor approach to reach a potential client and generate leads. Only a few professional SEO services include this approach of generating brand trust factor, let’s just say on the Linkedin platform.
With the help of SEO professionals and content creators, you can create short, long, and relevant business content for Linkedin to generate a trust factor. You have the flexibility to create a course, webinars, learning content, and more to garner users’ attention.
Creating something valuable resources for the Linkedin community and offering them for free to generate the relevant trust factor. Moreover, better to create content from the personal profile of the highest representative of your company, rather than the brand page.
6. Content Without Data is Obscure
Rely more on a data-driven content creation approach to gather more attention from interested customers. Data plays a big role in showing authenticity and facts in the content. Most profitable organizations include customer-centric data inputs in the content to gather attention.
You can gather the relevant information from the metrics and Google search, clean the data, and use the filtered in your different content types.
Concluding Thoughts
Relying on SEO services in India is just more than that including relevant keywords in the content and posts on different platforms. Learn to know the current insights of a successful SEO strategy by referring to key takeaways from the recent Local SEO Experts virtual event.
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