Production of explainer videos
Every explainer video we create is based on the unique characteristics of your potential buyer, ensuring that they fully get your message.
There are a number of reasons why explainer videos from us can help you enhance sales and brand exposure. The first step in marketing online is persuading viewers that you are trustworthy. One of these videos gives your products and services a face. These are an excellent technique to persuade customers that you are reliable. Visitors will also learn that you sell a great product and will back it up with industry-leading customer service if they watch an explainer film. More information about our explainer video production may be found here.
Best Practices in Video Marketing
Okay, now you have some compelling reasons to include video in your marketing efforts, or to learn how to make fantastic films if you’re interested in a career in digital marketing. But how do you go about creating a video that is both interesting and optimised? Here are a few pointers.
Using subtitles for autoplay and keeping the video on mute if it’s on a landing page are two more things you’ll want to do to ensure the best engagement and accessibility, as well as increase your SEO. Videos on landing pages can be quite effective, but only provided they do not scare away potential customers. You’ll also want to make sure that your video is mobile-friendly throughout.
Practice strong SEO practises and always monitor your stats to understand how your videos are performing. You can create a standard library of different videos in best way to promote YouTube videos and organise them, then use them in various forms of content like blogs and emails.
Also, don’t forget about your call-to-action, which on YouTube usually takes the form of a small annotation urging viewers to subscribe to your channel.
5 Statistics That Demonstrate Why Marketers Need Video
- Educating and informing
According to 97 percent of marketers, videos assist customers comprehend items. (Hubspot)
For the most part, today’s marketers don’t take a pitching approach — why? There is simply too much to choose from. Consumers and businesses don’t need to be sold to; instead, they’ll conduct a simple internet search to identify the best product in their neighbourhood, if not the entire world, and then order it online.
As a result, marketers in a variety of professions (though perhaps not all) must approach consumers with a value-based proposition rather than a “sell.” And videos are particularly effective at giving buyers a close-up view of a product, service, or even an influencer or teacher.
2 . Search Engine Optimization (SEO).
By 2021, video will account for more than 80% of all traffic. (Cisco)
Because search engines regard videos as high-quality information, using them in various forms of content as well as on your major web pages can boost your SEO significantly – as long as the films themselves are correctly optimised. This entails using the proper keywords, a compelling meta description, and a compelling title.
- Maintaining Competitiveness
Video is now used by 81 percent of organisations for marketing purposes. (Hubspot)
Videos are fantastic for getting all kinds of information out, and in terms of practicality, a short, unique explainer film may make all the difference when it comes to educating people about your specific product. You can quickly capture people’s attention and hold it when they’re truly entertained by using narrative and distinctive sorts of media.
You might want to employ an animated or graphical explainer film to stand out from the crowd, depending on how well it complements your product (and not come across as too in-your-face).
- Getting Personal By 2021, live video will account for 13% of all traffic. (Cisco)
Have you ever wanted to see what Facebook Live or Instagram stories are like? If you work in digital marketing or want to work in that field, you’ll need to learn how to make and optimise basic videos.
Instagram Stories and Snapchat are both fantastic for providing people with intimate glimpses or quick, personal glimpses into your life, and they’re also fantastic as creative tools. The unique aspect of these videos is that they are only available for 24 hours, giving them a more real-time feel. It also allows advertisers to create ads that are focused on time-sensitive promotions.
Instantaneous, ephemeral content is ideal for:
Giving the impression of face-to-face interaction
Developing brand loyalty
Providing audiences with lighthearted, entertaining updates (eg: behind the scenes)
- Increasing Conversion Rates
A video, according to 90% of consumers, will assist them in making a purchasing choice. (Today’s Social Media)
According to Wyzowl, 74% of individuals who have the opportunity to watch a product in action via an explainer film will purchase it. Landing pages are also wonderful places to put videos. — allegedly increasing conversion rates by up to 80% (just be sure to keep autoplay off so as not to scare the customer away with loud noises).
Another reason video is good for website conversions is that it keeps consumers on the site long enough for them to look around. This is especially true for non-readers (a decent rule of thumb is to presume that people’s eyes are fatigued from staring at a screen all day). People who are watching a video are said to stay for an extra two minutes if there is one.
What types of customers do you get when you offer VIDEO MARKETING services?
The Youtube video marketing service can be used for a variety of purposes, including: music artist video marketing,
— Government-sponsored public awareness videos
– Video Clips for Event Promotion,
– Video Clips from Your Own Life,
– Trailers and New Films
– Videos of the company and videos of the organization’s activities.
“If a picture is worth a thousand words, a video is worth a thousand images.”
Conclusion
Video is one of the most popular kinds of material on the planet, and it’s not going anywhere anytime soon. And it’s understandable: we crave connection and personality in an impersonal digital environment. It’s important for us to see and hear individuals in their natural environment.
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