When it comes to running effective Amazon ads, ensuring their performance PPC campaigns is among the most crucial, yet tedious tasks for sellers.
This is because PPC optimizers must keep track of keywords regularly, so that you can see the results and determine what should be modified and, based on the consumer data, constantly improve your CPC bids to make sure your Amazon ads are successful.
If you can automate your bids for keywords, it will help you earn greater advertising revenues on Amazon and also save your time with manual PPC managing tasks each week.
Check out this guide to know about Amazon PPC keywords.
How do I automatize the process of my PPC campaign?
When you’re dealing with PPC automating campaigns your objective is to develop and implement keywords bid rules that meet the vast majority of your automation needs for all of your advertising groups.
Three essential bid rules will cover the bulk of your PPC automatization requirements:
- Automatically increase bids for keywords (when ACoS is at a low)
- Lower the bid for keywords instantly (when the ACoS score is very high)
- Stop the keyword on autopilot (when the keyword is not profitable)
1: Increase the bid for keywords instantly (when ACoS levels are low)
Why should I wait at least 20 clicks before raising my bid?
We are often asked, “how should I wait before changing my CPC bid?.” Our general guideline is to be patient for at the very least the median amount of clicks (“X” clicks) required to make a sale.
Many clicks = 100 / Organic conversion rates (CR percentage) for your item.
Tips: This process is fully automated in Sellics where we calculate the average time to click for all of your ad groups. Based on your risk level and your risk tolerance, you can choose “1x” “1.5x” or “2x” your average click waiting time.
Why do I need to increase my CPC bid by 30percent?
We recommend sellers evaluate incremental bid increases to get enough information on whether the bid increases you made have affected positively the volume of sales.
If you raise your bid 10% then the minor rise in CPC bid might not have an impact on your visibility. Based on our experience, we think CPC adjustments of about 30% are enough when testing bid adjustments.
2. Lower the bid for keywords instantly (when ACoS has been high)
Automated rule If ACoS> the target ACoS (20 percent) in 20 clicks after that, decrease the bid by 30 percent.
In this case, the ACoS is higher than your desired ACoS Which means that your PPC expenses are excessive. It is recommended to reduce your bid to avoid the cost of your ads from reducing your profit margin.
3. Stop the keywords completely (when the keyword is not profitable)
In this instance, the keyword you chose to use has produced zero sales once you have reached your minimum click threshold. This is why you should put the keyword on hold to avoid investing more advertising dollars in unprofitable keywords.
Recommended Guide: How to protect your brand on Amazon.
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