“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
- Jeff Bezos
If you’re looking for a job in the field of marketing or aim to set up your business, you’ll need to show that you have a good mix of relevant experience and strong communication abilities. You’ll need to let your inner salesperson catch a prospective employer’s eye to fully attract a prospective employer’s attention.
In general, effective marketing entails determining your target audience’s needs and positioning your brand to satisfy those needs. In fact, it’s one of the challenging yet successful careers to put in front of your influential skills.
In 2021, there were around 221 thousand people employed or self-employed as marketing associate professionals in the United Kingdom, compared with 117.5 thousand in 2010.
It’s time you get prepared as well. Hence, here are the top proven tactics for marketing yourself successfully and effectively to help you along:
- Create an Elevator Pitch
Begin by developing your elevator pitch, a brief description of who you are, what you want to do professionally, and what you can offer a firm.
The key to crafting your elevator speech is recognising your skills and explaining how they may help a prospective employer.
While an elevator pitch is brief, developing one requires a thorough examination of your job history, education, and combined experiences to determine what you offer to the table.
You may expand on your elevator pitch and use it for advertising yourself throughout your job search if you have one.
- Build Your Brand
It’s time to build your personal brand once you’ve perfected your elevator pitch.
You can go deeper with your personal brand than you can with an elevator pitch.
Suppose your personal branding comprises a website with a portfolio, for example. In that case, you may exhibit who you are as an employee and an individual in addition to showcasing your work samples.
Use the “about” area to tell potential employers or future clients about your professional background.
It doesn’t have to be as long as a novel but shouldn’t be as short as an elevator pitch.
Discuss what motivates you or how you came to work in this field.
Building a personal brand takes time and work, but it can be well worth it in terms of your job search.
- Promote Your Network
While what you know can help you obtain a job, it’s difficult to deny that having a strong network can be an important part of your job search and professional success.
There’s a lot of information available to help you start, expand, and improve your network. However, it’s crucial to realise that while your network is there to help you, it isn’t all about you.
What value can you contribute to people in your network? This is an important but often overlooked aspect of networking. What do the other members of your network think of you? What can you do to assist them?
Helping others in your network can go a long way toward spreading goodwill and increasing the likelihood that people will want to assist you when you are in need.
Make sure you balance your communications with your network, even during your job search.
- Invest in Your Skills
There are two reasons you should continue your studies once your formal education is completed.
For starters, “curiosity” is one of the top transferable skills that businesses look for in employees. It signifies in your job search how businesses value individuals eager to learn more about their field.
So, enrol in some online skill-developing classes that will teach you the abilities you’ll need to execute your work properly.
Perhaps you’ll need to brush up on your spreadsheet skills.
You can also enrol in a programme to learn about fresh and exciting project management strategies.
Secondly, you may realise during your job search that job advertisements state abilities or credentials you do not possess.
Investing some time to develop those abilities or earn that certification will help you land that new job later.
- Self-Promote in a Low-Key Manner
It’s tempting to believe that advertising and marketing oneself during a job search (or at any other moment in your career) is bragging. But how can others know about your accomplishments and achievements if you don’t advertise and promote yourself?
What’s more, how will potential employers know you’ve got the skills to execute the job?
Hence, you need to advertise yourself humbly to assist you to achieve job search (and career!) success if you take the time to carefully compose your words and remember to promote others in your network.
- Grow your online presence
Making sure your online presence is interesting to hiring managers, co-workers, and others—even if you’re not looking for work—is one of the most crucial components of personal branding.
Because there are so many social media platforms accessible today, your online presence will vary based on the channel you choose.
While your story should be consistent across all platforms, knowing where your target audience is most likely to go will help you focus your efforts on conveying your best story.
Additionally, if you want one of your sites or profiles only for friends and family, change your privacy settings to ensure that potential employers don’t come across any information that could jeopardise your job search.
- Maintain a consistent brand voice, image, and tone
You’ve undoubtedly already realised how crucial it is to be true to yourself. If a well-known political analyst abruptly and dramatically switched parties, they would undoubtedly lose a large number of followers. To be remembered and trustworthy, you must also be consistent with your ideas and how you portray them.
Finding the tone of voice that works best for your business may take some trial and error, but there are personal branding guides you can use to find the perfect fit for you. Of course, it’s not as simple as saying, “I want to promote the use of sustainable makeup,” because you’ll need to expand your thoughts to support your strategy.
Also Check: 7 Types of Content Marketing You Should Know About
- Do some free work
So, by now, you should be pretty confident about yourself as a marketer. Then, it’s time to start earning money!
Just kidding!
To begin, you must demonstrate that you are a true marketing hero.
The problem is that the average person has little marketing knowledge. Particularly when it comes to new digital marketing trends and which ones to follow and others to avoid.
There will always be some new feature that your prospective employee or client is unaware of. They will certainly listen to you if you bring it to their attention and explain (preferably prove) how it will help them make more money.
All you need is someone to pay attention to you.
The following is what you should do:
- Make a list of all your contacts who are either self-employed or hold a senior position in their company.
- Contact them and let them know what you’re up to and your career ambitions.
- Freely offer your services to their company. This will be used in your portfolio.
- Obtain approval and begin working on the project.
- Report on the findings and make plans for future actions. This is your chance to shine and deliver a well-written report on your accomplishments.
Concluding with…
Starting a career in the field of marketing is surprisingly fun, as it exposes you to new challenges, new people and whatnot. So, even for a while, if you think about influencing people through your words, apply these tips, and you can pass any challenging phase.
Author Bio – Ethan Taylor is a business counsellor from Sydney, Australia. He is also associated with the academic brand MyAssignmenthelp.com where he offers Paraphrasing Tool Online for free. He also offers Assignment Help Service through tutoring to students to help them get top grades. In his free time, you will find Ethan reading a book or playing chess.
Add Comment