People enjoy viewing videos, and the YouTube Music Video Promotion Service is where they can find them on the internet. You’re missing out on important customer attention if your business isn’t currently on the video hosting platform. According to the YouTube trends study, channels attempting to grow an audience on the site increased by 95 percent year over year. In this article, I’ll discuss five practical tactics for getting new subscribers, brand advocates, and even paying customers by promoting your brand on YouTube this year.

1.Make a trailer for your YouTube channel

YouTube is a competitive marketing environment because it is used by 55% of marketers and hundreds of brands. So, rather than having an account, you’ll need a YouTube channel first. Your channel gives you extra branding and personalization possibilities, as well as a library of all your content from which viewers can choose. A captivating channel trailer that summarises your channel and provides sneak peeks can also convert visitors into subscribers. Perhaps most crucially, videos that appear on users’ sidebars while watching your videos are more likely to be your own than those of your competitors.

2.Make YouTube videos

Shorts, YouTube’s response to Tiktok, will debut in September 2020. Although it is still in beta, this content genre has had 6.5 billion daily views thus far. Shorts are vertical videos that are one minute or less in length. You can simply post them from your phone if you have access to the “Shorts” camera (which is currently in beta). If the functionality hasn’t yet reached your account, you can still post any vertical video under 60 seconds that includes the hashtag #shorts in the description or title. Because Shorts is such a raw video format, you don’t even need to create a custom thumbnail. Do you consider Shorts to be too “risky” to try with your current subscriber base? You can always make a new one.

3.Collaborate with YouTubers

Collaborations with influencers are an excellent approach to promote your YouTube Music Video Promotion Service. Due to their approachability and deeper involvement with their audience, YouTube producers are 4x more effective than celebrities at increasing brand recognition. As a result, a community forms around the influencers’ YouTube channels. As influencer marketing has grown in popularity, most creators are willing to work with businesses if it would help them make money. Using the power of such niche creators to increase brand recognition and even direct product sales could be a wonderful way to go. While individuals with a large following will be pricey to collaborate with, micro and nano influencers with less than 100k, and even 10k, can be considered.

4.Experiment with paid advertisements

You might want to try out targeted YouTube Music Video Promotion Service advertisements in addition to organic audience-building efforts through your videos, especially if you’re running a discount, launching a new product line, or anything similar. It’s an excellent strategy to raise brand awareness and early product sales. Here’s an example 45-second Moroccanoil commercial video. You can begin running paid ads for as little as $10 per day and gradually increase your spending based on your performance. The restrictions for your ads vary depending on their type, however there are certain general guidelines to follow, such as not using copyrighted material, shocking or pornographic content, and so on. Before you create a video campaign, have a look at these resources.

5.Check out the YouTube merchandise section

Your content marketing efforts don’t have to be confined to branding and lead generation. They might even be used to generate revenue. BuzzFeed, for example, makes excellent use of their large audience through their proprietary media brands. In 2019, sales of Buzzfeed-branded products were predicted to bring in $260 million. Returning to YouTube, Google has stated that the video hosting platform is critical to their retail plans. It may potentially become a shopping destination, according to a spokesman who confirmed that Shopify connectors were being tested. By selling your branded products directly on your channel, you may participate in Google’s early social commerce endeavours. Below is a screenshot of the GoPro store, which is presented with one of their videos:

6.Introduce a branded series

Binge-watching Netflix episodes is the most popular way for individuals to consume videos right now. Produce a web series on YouTube around a certain theme to capitalise on this viewing habit. People will look forward to new episodes if you deliver value on a topic that interests them, and they will tune in week after week. 360Learning’s unscripted 13-episode docuseries “Onboarding Joei” is a wonderful example. It follows the protagonist as she begins her new job as the company’s new director of content. The show reduced the value of marketing qualified leads from €900 to €25 for the organisation.

Start promoting your YouTube channel with these tips

Whether you’re short on cash or have a dedicated YouTube Music Video Promotion Service budget, there are numerous ways to market your business on YouTube. In this article, I’ve provided six tactics, and I recommend that you start with the one that most interests you and suits your brand’s criteria. After you’ve evaluated the results of one method, try a different one. Combining the ones that work well together could help your YouTube channel promotion efforts gain traction this year.