Everybody talks about Social Media management and creating an appealing website when it comes to marketing. But Fielmente has come up with more for Ghost Kitchen. Break the barriers of traditional marketing that everyone follows, and learn some new customer retention ways!
Ghost Kitchen is a new term that many haven’t heard of. Ghost kitchens are also termed cloud kitchens or shadow kitchens. They are actual restaurants with a place set up for cooking with the best chefs but do not offer dine-in services. They only provide deliver-only meals.
Create your Loyalty Program
To attract new customers to your ghost kitchen, a loyalty program shall be on your bucket list to engage with new clients. This is essential because faithful customers expend more and act as ideal brand preachers. To retain new customers, incentive them via Loyalty Programs.
A Loyalty Program offers customers monetary benefits or other rewards in terms of –
- Coupons,
- order-based points,
- home delivery,
- points to customers for giving positive reviews on websites,
- points for posting review content on their social media profiles,
- Referral codes
- deal of the day, etc.
Establish your brand voice with packaging
Food Packaging creates a crucial role in establishing your brand voice among customers. To be an ultimate ghost kitchen brand, your packaging must stand out from the crowd. If the packaging is eye-catching, it will boost your online ordering revenue from customers and clients.
- Food packaging must reflect the theme of your ghost kitchen business.
- Incorporate your restaurant’s symbol on the packets
- Use the best-in-market food packaging material that delivers an outstanding customer experience.
- Consider using sustainable or recyclable containers that are durable so that the customers can use them several times for various purposes.
Create a brand recall on reviewing sites
Online consumer reviews and feedbacks are critical for any ghost kitchen business, just like a brick-and-mortar restaurant. As customers cannot physically visit and participate in dining, they depend heavily on the reviews put on food delivery apps or restaurant review sites. Ghost kitchen brands that have high positive ratings have the chance of receiving more orders online.
- You can send an automated SMS or Email to your buyers as soon as their food is delivered, pitching them to review your ghost kitchen.
- You can consider providing customers with a digital feedback form with a link.
- Partner with food delivery apps. Consumers can rate your food there too.
- Partner review sites so that buyers can rate your kitchen on websites. This increases the chance of Local SEO.
Master the Art of Online Menu Management
The menu is something very important for a ghost kitchen because there is no physical establishment for dine-in. Customers have to choose based on names and photographs. So –
- Set proper names for every dish and combo. Make it eye-catching yet understandable.
- Include pictures for every dish.
- Add accurate food descriptions for every dish and drink.
- Consider adding cost-effective dishes for everyone in the market.
- You must put your menus on your website and other food delivery platforms.
- Make sure your ghost kitchen logo and design are identical across all media and menus.
Influence Marketing
People are enthusiastic to know about recipes, food, and the nutritional value of the dishes. Thousands of food bloggers are active on the internet, especially on Instagram, sharing about food, the place of food, and much more related. Influencer marketing can be the key to your success for food startups like ghost or cloud kitchen. Influences can share your food, rate it, make video content, and more.
- Make a list of famous food bloggers with potential followers who are available for new projects.
- Approach them to promote your brand.
- The next step is ……. Haha! Let Fielmente handle it for you to get the best ROI
Let Fielmente do it for you
You must have a productive marketing plan for your ghost kitchen to flourish. The objectives of your marketing strategy should be greater digital presence and more sales. A good cloud kitchen marketing strategy will help you get more engagement with potential customers. A poor marketing strategy will solely add unwanted and high expenses to your budget.
Fielmente can craft the right marketing plan to improve your ghost kitchen’s credibility and provide stellar service. Utilise our affordable yet effective cloud kitchen marketing in India and take your business to new heights!
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