Eighty-four percent of marketers and 86% agree that videos have improved lead generation. Videos have reportedly helped marketers increase website traffic. This figure by itself illustrates the power of video marketing.
Video marketing is potent and necessary nowadays when the Internet has increased video consumption.
Nothing is as easy or clear-cut as it first appears. There are numerous obstacles in the way.
For instance, 44% of marketers claim that creating videos is too time-consuming, 43% claim that it is too hard, and 37% claim that it is too expensive. One must understand how to overcome these obstacles to benefit from video marketing fully.
Say Hello to Animation
Animation is not brand-new. But in new years, it has gained immense popularity and is now used in marketing efforts by some giant global corporations.
In reality, the animation is used in Super Bowl commercials, costing $5 million and up for 30 seconds. The advertisements either include specific animation components or are entirely animated.
There are many reasons why these companies, along with countless other startups and SMBs, are placing significant bets on animation right now.
And it makes sense to emulate this strategy and increase your marketing ROI.
Were you not convinced?
Here are five reasons why your marketing strategy needs animation
Outdo competitors in their game
You and your rivals don’t differ all that much. They sell the same goods and use nearly identical digital marketing techniques, including video marketing. You must take a different and better approach to have an advantage over them. You have the chance to stand out from the mass of rivals thanks to animation. You can separate from competitors with stunning and engaging pictures.
Market participants for supply chain solutions are plentiful. But after watching this film, you’ll undoubtedly think of IBM. They have distinguished themselves from their rivals and become leaders in the industry with the aid of animation and creativity.
Of course, the point isn’t to “stand out” yourself. To attract customers to your brand and have them transact with your company profitably, you must stand out with the appropriate identity, message, or appeal. Because of this, you should always engage with a reputable, seasoned firm that produces animated explainer videos, as they will be able to provide you with the ideal solution.
Hook audience from the first second
Your rivals are the well-known media organizations and enterprises in the world. They are trying to gain the attention of the same people you are trying to reach. (Therefore, you face competition from thousands of different brands and your immediate industry rivals.) And when you consider that a person’s attention span is shorter than a goldfish’s, this is terrible news. A user will quickly move on to the next piece of material if it isn’t genuinely compelling and relevant. Therefore, you must learn to capture their interest from the beginning and hold it until the end.
How?
Here, the animation is very effective.
Animated videos stand out in a sea of static and monotonous content. They are eye-catching and colorful, accomplishing the goal of immediately captivating the audience. Consequently, if your digital marketing plan isn’t effectively generating top-of-the-funnel traffic, animated films may be the best to make to maximize your profits.
Leave a lasting impression
There are lots of people that will interact with your brand or content but never actually buy anything. And there’s a high chance they won’t even remember you after they depart. This is why it’s crucial to provide content that leaves an impression. Animation videos are a fantastic fit for this. The audience is left with a long-lasting impression of animated marketing videos for businesses since they are visually appealing and convey better stories. People still recall that video (and the video-maker, hopefully, if you have branded the video properly).
Because they already remember you, they are more likely to convert the next time they interact with your brand.
Tell stories with more impact
Animation is among the best ways to tell a brand’s narrative. This has also been repeatedly demonstrated. Animated movies may express your brand messages louder and more effectively thanks to the inherent qualities of animation, such as attractiveness, impressionability, and high engagement. The video assets can describe your brand’s history, vision, mission, and overarching objectives. They can provide an overview of the company’s fundamental values and what the brand stands for. A successful and long-lasting company is built on solid brand stories.
Therefore, if you’ve been considering stepping up your brand-building efforts, now is the moment to embrace animation and strengthen your plan to get the desired results.
Convert Better
You may captivate an audience and keep their interest for a considerable amount of time by telling fascinating stories. You use this time to convince the audience that you can support them in achieving their objectives and that you can fill the gap between where they are presently and their desired destination. And that does make a difference. You are sure to experience conversions when your audience trusts you.
You may obtain more conversions by using animation to attract and hold your audience’s attention.
The video hits all the right notes and encourages conversions with its grand narrative, which is evident in the text and the images.
How to Integrate Animation with Your Digital Marketing Strategy?
Now that you’re confident your digital marketing plan includes animated videos, it’s time to discuss the following crucial issue: How can you use animation in your online marketing plan? This could not be easy and take some effort. The goal is to make this connection seamless and increase your ROI without causing any disruption to your current approach.
You should also consider the animation marketing video’s quality, entertainment, and practical value. Since various marketing and sales objectives can be achieved using animation, the results are only satisfactory if the videos are high-quality.
You’ll get a lot of assistance in this area from the Animated Video Production company you’re working with. However, for everything to work correctly, even from your end, you must make valuable contributions and adopt the appropriate strategy.
Ready to Step Up Your Game
In this piece, we covered the need for animated videos in your digital marketing plan. We also covered how to include animation into your current tactics seamlessly. It’s time to step up your game. Take action immediately by contacting an Animated Video Production company that produces animated explainer videos.
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