Never before have brands had so many options for designing eye-catching custom labels or custom stickers. The competition is never more intense. Attention spans of consumers are decreasing and competition in categories like craft beers, wine and food is exploding.
If you want your item to make an impression in the walkways (or on shopping websites) it is essential to have an attractive or custom stickers that stands out.
To help you stand out when you design your next custom label, we’ve put together some suggestions derived from the most recent label designs and the most advanced printing options.
Keep the idea in mind that something which “pops” for one group of consumers might not be as effective for another group of consumers. Understanding your target customers is essential to creating an image for your business that resonates.
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Make use of Metallic Foil for the perfect touch of class
Metallic foil custom stickers attract the eye with its shining and sparkling in the sunlight. Available in silver, gold and copper, brass and all the other colors of the rainbow of metallic foil adds a touch of quality, luxury and durability.
The latest technology in printing permits the use of multiple foils. These can further be embellished using optical effects like holography, or give texture and depth using embossing. An excellent example is a simple and elegant label we designed for a beer that stands out your product effectively in the market.
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Play with Texture
Visual appeal is crucial however, don’t forget the impact of a well-designed label. When someone is able to take your bottle, jar or even a box, do they want to set it back on the table?
Explore different materials to create a label with a unique look. Cardstock and Kraft paper are two examples. They give an organic feel to handcrafted products.
You could also consider combining textures – smooth in one location and rough in another to create a distinctive impression. Surfaces that are raised such as embossing could make your labels appear more appealing and dimensionality.
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Find New Colors Scheme for Your Custom Stickers
Many of the world’s most famous brands can be identified through a handful of colors or even a single color. When you rethink the design of your labels, think about changing your brand’s colors, and deciding on a mix that you can identify for your customers when they walk through a shop.
A high-end custom stickers and label printer comes with the capability to print over a million individual shades.
Just keep in mind that the colors that you can see on your computer’s screen might appear distinct when they are printed. For more information, check out our article about the science behind printing color and labels.
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Select an Uncommon or Unique Shape
Rectangles have nothing wrong with them. However, when every custom stickers you see has the same straight edges, a new design like the teardrop, a star or even a circle can make a difference and break up the dullness. The rounded design is a nice complement to the bottle’s shape and leaves plenty of space for mouth-watering images.
Find out if your printer can offer customized die cutting. This allows the printer to cut virtually any shape you’d like from a label material. You can even employ different methods of die-cutting in order to create “windows” on the label.
Alternately you can make your label have the appearance of a distinct design by printing the design on transparent materials.
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Go Bold
Labels are opening themselves up to different approaches in expressing their beliefs and connecting with their clients.
Some are opting for funny and irreverent or humorous dark funniness. Check out our list of attractive hot sauce labels for a few examples. There’s everything from heavy metal design inspiration to a label that is modelled on the toxic warning label.
Some brands are also on an artistic route, either by partnering with top artists or featuring beautiful photography. This approach is seen most frequently on bottles of wine as well as other premium items.
If you want award-winning images you’re looking for, then you might require the help of a skilled and imaginative graphic designer.
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Ask the from Label Experts
The Wabs Print and Packaging, we’ve helped hundreds of companies to redefine their image using beautiful new labels. We’re experts at making your custom labels stand out. Contact us now to discuss your label design.
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