A user’s success with your e-commerce website starts before they even enter your site, and continues even after they exit it. If the elements that comprise your site aren’t right, you’ll lose money and customers as you get bad reviews and can’t turn a profit on users that leave prematurely or never return to make purchases. Take the time to study this list of essential UX elements that make or break e-commerce sites and you won’t find yourself in this predicament ever again.
1) Speed
The speed of your site is one of its most important qualities. If your e-commerce site takes ages to load, many people will simply abandon their shopping carts and shop somewhere else. In fact, a study found that 47% of consumers said they would abandon a web page if it took longer than three seconds to load. People are busy, and they don’t want to wait around for slow sites. So make sure you optimize your site for speed so that customers can quickly find what they’re looking for.
2) Simplicity
Consumers are generally looking for ease and convenience when it comes to e-commerce sites. Any hurdles along their way will make them think twice about completing a purchase. If you want to win over consumers, you need to create a site with a seamless flow. This means you must be intentional about how visitors navigate from product discovery to checkout and beyond. If they have to jump through hoops just to get what they want, you’ll lose them. You should also keep in mind that simplicity doesn’t necessarily mean less information; rather, it’s all about presenting only relevant information at any given time. For example, if someone is on your home page, you don’t need to show her links for every single category of products—just pick one or two categories and provide links for those items only.
3) Seamless Experience
The customer’s experience on an ecommerce site is what keeps them coming back for more. They want to be able to find what they need quickly and have a seamless checkout process with as little effort as possible. Try giving each product its own page with plenty of information about it, including a description, user reviews, pricing options, etc. This will make it easier for customers to find exactly what they are looking for and make it easier for you to generate revenue from those products.
Conclusion
User experience is not just about taking pretty pictures and writing clever copy; it’s about delivering a quality, streamlined experience. If you want to sell products online—and make money doing so—don’t neglect your user experience. Integrate each of these 3 elements into your site design and you should be in good shape. If you need help building an ecommerce website, then contact us today! We are a leading web development company offering exceptional services at affordable prices. We are committed to providing our clients with high-quality services that exceed their expectations. Our team will create a custom design solution tailored specifically for your business goals and objectives. We offer end-to-end web development solutions, including creative concepting, functional specification, prototyping, design implementation and testing. Hire our talented team of UI/UX designers today!
Also Read: Impress Your Customers Each And Every Time With The New WooComerce Currency switcher
Add Comment